adieu le g
Agency : Jellyfish
Art Direction • Social Media • Activation
Contexte
In absolute terms, we're all in favor of healthy, sustainable, economical and comfortable housing.
The letter G is the worst rating for a home's energy performance...and that's about to change.
"As of January 1, 2023, current regulations make renovation projects more topical than ever : rental housing considered energy-guzzling and rated G will be banned from rental as of 2025."
CREATIVE IDEA
This autumn, Brico Dépôt helps you to better anticipate your future global energy renovation.
We're going to remove the letter G from our communication materials.
The aim?
• Create discussion and commitment around the disappearance of the G.
• Raise awareness while helping people discover Brico Dépôt's offers and expertise in energy renovation.